When you log on to a Mascus website we collect information about you and your
behavior on the website.
Below you can read about the information and how
the information is treated, how the information is used, who can access the
information and who you can contact in case you have questions or objections
regarding the collected information.
2.1 What is a cookie?
A cookie is a small piece of data that is saved on your
computer, phone, iPad or any other device you use while surfing on the internet.
Basically cookies are able to save information about your behavior on the
internet or make sure that a website is technically working correct. A cookie is
a passive file that cannot spread viruses or any other harmful programs on your
Cookies make it easier to use the internet because you do not have to start over
every time you visit a website. The website is able to use a cookie to remember
the information about your preferences. For example the fact that you do not
always have to log on to a website every time you visit it, is because of a
cookie remembering your preferences.
2.2 What are cookies used for?
Cookies help telling Mascus about your visit. All the cookies
we use have the purpose of giving you a better experience as a user or a
demographic data and user-related statistics. Here we collect information about
how long time you spend on the website, which categories you view, how many
articles you read, whether your computed has visited us previously, which
browser and operating system you are using, IP-addresses, which ads you see etc.
Based on this information we seek to present you to ads that have your interest.
Furthermore we use the information to document and clarify the value of ads for
We often distinguish between first party- and third party cookies. First party
cookies are made by the website you visit. Third party cookies are made by a
third part that has elements embedded on the website you visit.
At Mascus we
use first party cookies to collect information about your activity on our
website. This is for instance the kind of cookie that makes it possible to
remember your username.
We use third party cookies to our web analysis programs such as Google Analytics
and social media such as Facebook. At Mascus we also use third part cookies that
make it possible for our banner partners to create targeted marketing.
2.3 For how long are cookies stored?
The lifetime of a cookie depends
on how they are programed by the respective operators. Some cookies disappear as
soon as you close your browser, while others can be stored for several years. A
lot of operators typically use statistic- and content related cookies with a
lifetime between 12 and 24 months. Please note that the lifetime is extended
every time you visit the website.
2.4 How are cookies deleted?
If you do not want to receive cookies you can block all cookies, delete existing cookies
from your hard disk or receive a warning before a cookie is saved on your
computer. At any time you can delete cookies from your computer. For more
information on how you can block, delete, or disable cookies, please review your
specific browser or device settings. For more information about targeting and advertising cookies and
how you can opt-out from certain third parties generally, visit:
If you choose to block all cookies or delete the existing cookies from your hard
disk, you will still be able to read text on the Mascus website, however, there
will likely be functions and services that cannot be used flawlessly because it
requires that the website remembers the choices you make.
Alternatively, You may click the button below to access our Cookie Consent Manager. It is a browser cookie-based tool that may allow you to modify settings related to certain Functional or Advertising cookies and related technologies. It is not possible to modify settings to operationally Required cookies and related technologies. The tool works by communicating the selected setting to third party companies to initiate a third party's opt-in/opt-out mechanism, if available. The effect of such selection may be described in the third party's cookie and/or privacy statements. If the tool is unable to integrate with a third party this will be noted in the Detailed Settings description within the tool with information about such third party. The Detailed Settings descriptions will also provide information about cookies used on our online offering.
The tool will only work on the Internet browser you use to make your choice and it will only function properly if your browser is set to accept third-party browser cookies. If you delete cookies, change browsers, computers or operating systems, you will need to make a new selection.
To set "Limit Ad Tracking" on various iOS devices, please click here.
To opt-out of Google interest-based ads on Android, open your Google Settings app > Ads > Enable "Opt out of interest-based advertising"
2.5 Changes in the processing of personal data
The fast development of the
internet causes changes in our cookie practices to be necessary. Therefore we
reserve the right to update and change the procedures regarding our use of
cookies and similar technologies.
In case we do so, we of course correct the
date for "last updated" at the bottom of the page. In case of significant
changes we will let you know in the form of a visible message on our website.
If you have any questions feel free to contact Mascus’ Data Protection Office:
Data Protection Officer
c/o Ritchie Bros.
9500 Glenlyon Parkway
Burnaby, British Columbia V5J 0C6